Start with the blocks worth your morning, not a shared lead list
Roofbird is self-serve. You sign up, search the area you cover, and it reads the neighbourhoods in view and ranks them for you. For each block it reports the housing era, what share of roofs read as weathered, how many homes are actually there counted from building footprints, whether hail has hit in the last 12 months, and how walkable the block is. Click a suggestion and it draws the area; you can drag the corners or draw your own polygon from scratch.
That last point matters in West Palm Beach. A block of tightly packed 1950s homes west of Dixie Highway is a different morning than scattered acreage off Northlake or a gated community where every driveway is a quarter mile. Roofbird calls out bad canvassing even under a perfect storm, because a morning is measured in doors per hour. When nothing in view clears the bar, it says so plainly instead of offering three neighbourhoods you should skip.
This is the one thing a national marketplace structurally cannot do. Angi, HomeAdvisor, Thumbtack and the rest do not know your territory. They sell you whoever filled in a form, often the same lead to four or more contractors. Roofbird tells you where to knock first.
What the storm record actually looks like in Palm Beach County
Over the last 18 months, NOAA logged 536 storm events across Florida, and Palm Beach County shows up repeatedly. On 2026-04-09 a wind event was recorded in the county. Hail of 100 was recorded in Palm Beach County on 2026-03-01 and again on 2026-06-24. Wind events were logged on 2026-06-03 and 2026-06-25 as well.
That matters for how you work the list, but not the way storm-chasing lists use it. A county-wide hail event touches every home in the scan, so it cannot tell you which door to knock first. Roofbird deliberately keeps neighbourhood hail out of the ranking and puts it in the pitch instead. What separates one house from the next is what is visible on that specific roof: a tarp, missing shingles, exposed decking, hail damage read on that structure, patching already attempted, or neighbours who have already re-roofed.
Where a hail event is on record, Roofbird also shows roughly how long the homeowner has left to file an insurance claim, based on the typical notice deadline in Florida. Treat that as an estimate to verify with the carrier, not a legal deadline.
Every roof read from two angles, scored on need and timing separately
Roofbird reads the top-down overhead tile and a ground-level Street View of the façade together into one assessment. The ground-level read catches side-visible wear a top-down tile misses: granule loss, algae streaking, curling shingles, patched sections, rusted flashing. It also compares the roof against its immediate neighbours from a wider centred view. If the houses either side have visibly been re-roofed and this one has not, that gets flagged, because a street where the neighbours have already gone new is the strongest social proof in the trade.
Each lead carries two numbers. NEED is how badly the roof needs replacing, based on condition and roof age read off the shingles, not the building's year built. NOW is whether anything is forcing a decision on this house right now: visible active damage, hail damage on this specific roof, a purchase in the last 18 months, patching already attempted, or neighbours who have re-roofed. Alongside it is a one-line why-now in plain words.
Most homes in a settled West Palm Beach neighbourhood honestly have no trigger, and Roofbird says so rather than inventing urgency to look busy. Every lead also shows roof material, condition, wear signs, both images, an estimated squares and job-value range, and a ready-to-say door pitch.
The homeowner record, and DNC-scrubbed contact details
The full property record shows on every lead for free as soon as it is scanned: owner name, whether they live there or it is an absentee or rental owner, estimated market value with a confidence level, year built, last sale date and price, beds and baths, living square footage, lot size, stories, garage, annual property tax, and mortgage lender. Roofbird also estimates the owner's equity, because equity is what decides whether someone can say yes. When the deed record cannot support an estimate, it says so instead of guessing.
Only the phone and email sit behind a one-click unlock. Every number is DNC-scrubbed and labelled. Clear means it was checked against the federal Do Not Call registry and is safe for a manual sales call. DNC means do not call it. Verify means the scrub could not confirm either way, so treat it as unknown. Manual dialling only, no texts or auto-dialler. A lookup that finds no contact never costs a credit.
This is what a shared marketplace cannot hand you: the homeowner's own contact details, scrubbed and labelled, tied to a roof that was actually scored.
Working the list like a CRM
Leads come in card view or a side-by-side table with sticky headers, frozen actions, zoomable imagery and inline unlock. You can filter on everything Roofbird knows: owner-occupied versus absentee, has a live trigger, active damage visible, insurance claim window still open, property record present, minimum need score, minimum roof age, minimum owner equity, and contact state including callable, meaning at least one number confirmed off the DNC registry.
Add your own tags. Export the list, or print door-hanger PDFs for the route. Low-quality roofs are dropped before they reach your list and do not count against your monthly quota, so you are charged for leads worth working, not for everything the scan looked at. A building anyone has already assessed is never re-assessed from scratch, so re-scanning an area surfaces genuinely new homes instead of the same roofs again.
Pricing and what Roofbird is not
The free trial gives you 25 leads and 10 homeowner-contact unlocks, no credit card. Hunter is $199 per month for 500 leads and 50 unlocks. Hunter Pro is $499 per month for 2,000 leads and 150 unlocks, plus data export. Extra contact unlocks are $1 each. Unlimited service areas on paid plans. Flat monthly price, never per lead.
Roofbird is not a roof-measurement tool, and it is not a shared lead marketplace. It scores roofs from imagery and public property records. It does not predict who will buy, it does not guarantee a claim will be approved, and it does not know anything about a homeowner's intent beyond what is stated on each lead. Roofbird has already scanned homes across Florida, including an open scan report in Manatee County, so you can see how the scoring reads before you run your own.