No black box. Here's exactly what we score.

Input 1 · Imagery

What the AI reads — top-down AND street-level

• Satellite (top-down) — material, footprint, complexity, facets, vents, solar, tree overhang
• Street View (ground-level) — the façade the AI also reads for side-visible wear
• Granule loss, algae streaking, curling shingles, patched sections, rusted flashing — what a top-down tile can't see
• Visible condition — moss, missing shingles, dark patches, tarps, partial repairs
• Roof age — read off the actual shingles, not just the building's year
• Property records — building/renovation year, value, owner-occupied vs absentee
• The immediate neighbours — read from a wider view centred on the target, so 'the two either side went new and this one didn't' is a signal we can actually attribute
• Owner equity — estimated from value against what's still owed, because equity decides whether someone CAN say yes
• Both views read together into ONE assessment — not two conflicting opinions — with the street read weighted higher when the roof's clearly visible

Input 2 · Your business

What we learn from your website

• Materials you install — residential asphalt? metal? tile? commercial?
• Sales angle — insurance retrofit, age-driven, storm response, premium upgrade
• Geographic focus — service area, urban vs suburban patterns
• Brand voice — pulled into the door-hanger PDF copy automatically
• Logo + brand color — pulled for the PDF and dashboard
• Contact phone — for the door-hanger CTA
• One-paragraph business summary — used to judge fit per roof

Two axes

Why one score was never enough

• NEED — how badly the roof needs replacing. Condition and roof age, read off the shingles
• NOW — whether anything is forcing a decision on THIS house: a tarp or missing shingles, hail damage on this roof, a purchase in the last 18 months, patching already attempted, neighbours who have re-roofed
• A one-line 'why now' in plain words, or an honest 'no trigger yet'
• Neighbourhood hail does NOT raise NOW — every home in the scan shares it, so it cannot separate one door from the next. It belongs in your pitch, not the ranking
• Where hail is on record: roughly how long the owner has left to file, from the typical notice deadline in that state. An estimate — verify with the carrier
• Blending the two is how every other list ranks a tired roof nobody's thinking about above a homeowner already ringing round

Owner contact

Who to call, and who's safe to call

• Owner name(s) and mailing address
• Phone numbers + emails — each phone flagged clear vs on the DNC list
• Owner-occupied vs absentee / out-of-area owner
• Calls are manual and DNC-scrubbed only (TCPA) — no texts, no robocalls

Property intel

The whole property record, sized before you knock

• Estimated (AVM) market value + a confidence score
• Year built, last sale date + price
• Beds, baths, living square footage
• Lot size, stories, garage
• Annual property tax and mortgage lender

Residential asphalt shop

Commercial flat specialist

Tile + slate restorer