Everything inside, in pictures.
Eight things Roofbird does. The mockup, then the bullets.
01 · Where to scan
It tells you which streets are worth your morning
Search the area you work — a town, a suburb, a ZIP, or a street — and Roofbird reads the neighbourhoods in view and ranks them, before you draw anything. Downtown commercial, a 2015 subdivision and a hail-hit 1970s tract all look identical at map zoom, so a first scan used to be a coin flip nobody knew they were making.
- Housing era and what share of roofs read as weathered, from satellite
- Real home count from building footprints — not an estimate off the area
- Hail in the last 12 months, and roughly how long is left to file
- Walkability: scattered acreage is called out as bad canvassing even under a perfect storm, because a morning is doors per hour
- Click a block and it draws the area for you — still draggable, or draw your own
- Only blocks worth the trip are shown. When nothing in view clears the bar it says so, instead of offering three you should skip
Richardson TX · before you draw anything
Dense postwar grid, heavy canopy, most roofs streaking
1.25″ hail · 3mo · 567 homes
Aging mid-century stock, widespread fading
No hail on record · 431 homes
Roofs still fresh — skipped, below the bar
Not shown
Richardson scored 92 and returned 14 leads. Albuquerque scored 8 and returned none. Same engine, told you first.
02 · Homeowner contact details
The owner's name, phone, email — plus the property's numbers
A scored roof is only half the job; you still have to reach the owner. One click unlocks the full owner profile — name, phone, email, mailing address — plus the property's whole record: estimated market value, year built, last sale, beds/baths, square footage, lot, tax, lender. So you can call, mail, or knock knowing exactly who and what you're dealing with. No skip-tracing tools, no bought lists. And if we can't turn up a phone or email, it never costs you a credit.
- Owner name(s), mailing address, and owner-occupied vs. absentee / out-of-area flag
- Multiple phone numbers + emails, each phone flagged clear vs. on the DNC list so you know who's safe to call
- Full property record: estimated (AVM) value + confidence score, year built, last sale date + price, beds/baths, living sq ft, lot size, stories, garage, annual property tax, and mortgage lender
- Manual, DNC-scrubbed calls or direct mail only (TCPA) — no texts, no robocalls
- Unlock only the leads you work — and a miss never costs you a credit. 10 free on trial, 500 / 2,000 a month on paid, then $1 each
Homeowner contact · unlocked
Owner name(s) on file
Mailing address · Owner-occupied vs absentee
Sample layout · real details shown in-app
✉ Email address on file
✉ Owner mailing address on file
03 · Buy-probability score
One number per home, in the AI's own words
The top-down satellite shot and a ground-level Street View of the façade are read together into one assessment — then the AI assigns its own 0–100 score. No hidden formula: you get a plain-English verdict and the exact reasons that raised and lowered the number.
- Two roof views — top-down satellite AND street-level façade — read together into ONE assessment, not two conflicting opinions
- Street View catches side-visible wear the tile can't: granule loss, streaking, curling, flashing rust
- The AI writes its own verdict in a roofer's words — 'decent knock' vs 'skip, looks recently re-roofed'
- Every score shows what raised it and what lowered it — no black box
- Business fit weighted by your profile (asphalt shop ≠ commercial flat)
BUY
100
HIGH
2011 Rayburn Avenue
Mesquite, TX 75149
Asphalt shingle · ~20 sq · AI confidence: high
The AI's verdict
"Strong knock — worn asphalt past its prime with a tarped section. Replacement-ready."
Condition
9.2
Age
8.8
Storm
7.4
Tenure
6.1
Neighbors
8.0
04 · Need vs Now
Two scores, because “needs a roof” and “will decide now” are different questions
NEED is how bad the roof is. NOW is whether anything is forcing a decision on THIS house. Blending them into one number is how every other list ends up ranking a tired roof nobody's thinking about above a homeowner already ringing round.
- NEED — condition and roof age only, read off the shingles
- NOW — visible active damage, hail on this specific roof, a purchase in the last 18 months, patching already attempted, or neighbours who have re-roofed
- A one-line 'why now' in plain words, or an honest 'no trigger yet'
- Neighbourhood hail deliberately does NOT raise NOW — every home in the scan shares it, so it can't separate one door from the next. It belongs in your pitch, not the ranking
- Where hail is on record, roughly how long the owner has left to file a claim (an estimate — verify with the carrier)
Parkville MO · 4.5″ hail 5 months ago
5906 NW 53rd Terrace
Bought ~1yr ago — inspection report in hand, budget open
5501 N Lucerne Ave
2025 purchase, ~1yr tenure
8121 NW Walnut Way
No trigger yet — worst roof here, but nothing forcing a decision
The 4.5″ hail raised none of these. Every home in the scan got the same storm — it can't tell one door from the next.
05 · Diagnostic roof report
A printable, branded report — not just a door-hanger
Roof grade A–F, plain-English damage explanations, age band with remaining lifespan, cost range. PDF auto-generated per lead.
- Grade A–F with a one-line verdict the homeowner can understand
- Each damage signal explained in plain English (10 signal types)
- Cost range estimate + map snapshot + your logo + your brand color
ACME Roofing
(214) 555-0119
Roof condition report
2011 Rayburn Ave, Mesquite TX
Verdict
Severe wear — replacement recommended
Estimated age band
Aged · 25+ years
Past the typical asphalt lifespan. Replacement should be planned within the next 1–3 years.
Visible signals
- Tarped section · emergency repair
- Granule loss · protective layer worn
- Patch repairs · partial fixes visible
Estimated cost range
$8.8K – $15K
Call (214) 555-0119 for a free 10-min in-person inspection
06 · Smart keep-filter
Low-likelihood roofs don't burn quota
Recently re-roofed? Wrong material for your shop? Scored, dropped, no charge.
- Every roof gets scored — only high + medium land on your list
- Low-likelihood roofs don't count against your monthly quota
- Live funnel shows what got kept vs filtered
Plano TX · One scan
Hunter plan ($199/mo, 500 credits/mo). Ranking all 3,200 costs nothing. This scan spends a few dozen credits; the rest stay on your map for you to open.
07 · Work the list
Filter down to who you can actually call today
Cards or a side-by-side table with sticky headers, frozen actions and inline unlock. Then filter on everything Roofbird knows — because at 7am the only question is which of these is worth the drive.
- Owner-occupied vs absentee — whoever answers an absentee door can't authorise the job
- Callable: at least one number confirmed OFF the federal DNC registry. Unconfirmed 'verify' numbers deliberately don't count
- Has a live trigger · active damage visible · claim window still open · property record present
- Minimum need score, minimum roof age, minimum owner equity — unknown equity fails the filter rather than sneaking through
- Your own tags, CSV export, and door-hanger PDFs for the route
| Address | Buy | Equity | Owner | Phone |
|---|---|---|---|---|
| 1073 Tumlin St NW | 48 | 71% | Lives there | clear |
| 1214 Atlantic Dr NW | 42 | — | Absentee | DNC |
| 1000 Atlantic Dr NW | 38 | 44% | Lives there | verify |
Callable means checked against the federal DNC registry and clear for a manual call. “Verify” deliberately doesn't count.
08 · Beyond-the-roof signals
The AI reads the whole property
Solar panels, multi-story, pool, detached structures, tree overhang, partial repairs visible, newer adjacent roofs. Every signal shapes the score and the pitch.
- Solar panels detected → score lowered (homeowner just invested)
- A tarp, missing shingles or exposed decking → flagged as active damage, and that lead jumps the queue
- Detached structures (garage / shed / barn) → bundle into the quote
- Neighbours already re-roofed → flagged from a wider centred view, and it raises the NOW score. A street where everyone has gone new except this one is the strongest close in the trade
Property signals detected
2011 Rayburn Ave
What this means for the pitch
Multi-story + heavy tree overhang = job complexity premium. Detached garage bundles into the quote. Three nearby homes recently re-roofed.
09 · Polygon service areas
Draw any shape, any size
Streets, neighborhoods, sides of a highway. Forget zip-code boxes.
- 1 polygon on free trial, unlimited on paid plans
- Multi-area: 20+ neighborhoods per account
- NOAA storm overlays layered on the map
DFW · 25 pins
Polygon
3,200 homes
10 · Zip-level exclusivity
Only 5 roofers per zip code
When your zip hits 5 subscribers, Roofbird locks it. New sign-ups for that zip are rejected at checkout.
- Hunter + Hunter Pro lock in a slot at subscription
- Atomic reservation via Stripe webhook — no race conditions
- If your zip's full, you're protected from new competition on this tool
Zip 75024 · Plano TX
3 of 5 slots taken
ACME Roofing
Since Mar 2026
Lone Star Pro
Since Apr 2026
Texas Tile Co
Since Apr 2026
Open
Open
Once 75024 fills up, new subscribers for this zip are rejected at checkout. Your competition can't simply out-bid you on this tool — they have to wait for a slot.
11 · Storm intelligence
NOAA hail + wind, time-decayed by recency
62-day half-life on every storm signal. Hail size × distance × recency. Marine waterspouts auto-filtered.
- Public NOAA SPC hail/wind/tornado reports, refreshed daily
- County-population × severity ranking for outbound prospecting
- Per-property storm exposure score feeds the buy-probability blend
NOAA SPC · last 24h
62-day half-life
North Texas storm exposure
33
hail events
2.50″
peak hail size
4
counties hit
- Tarrant, TX14 rpts2.50″
- Dallas, TX9 rpts2.00″
- Collin, TX6 rpts1.75″
- Denton, TX4 rpts1.50″
12 · Activity + billing
Track every knock. Cancel any time.
Per-lead activity log, 7-day pacing, Stripe billing, one-click cancel.
- Mark knocked / contacted / quoted / won / skipped per lead
- Daily + monthly quota visible in the dashboard header
- Every scan logged — filter your leads down to a single scan
- Cancel from your account — no save-offers, no phone calls
Last 7 days · 23 actions
- knocked2011 Rayburn Ave12 min ago
- quoted2612 Frazier Ave1h ago
- no answer1924 Rayburn Ave2h ago
- won15702 El Estado Dryesterday
- skipped6080 Pintail Lnyesterday
287 / 500 monthly quota used
13 · Your CRM, both directions
Leads land where your crew already works.
Roofbird pushes into JobNimbus, AccuLynx and SalesRabbit — and reads the leads already sitting in them, so the list you have been ignoring becomes a call sheet.
- New leads arrive as a contact in JobNimbus, a contact and a job in AccuLynx, or a pin on the map in SalesRabbit
- The whole assessment travels in the CRM's own notes field — no custom fields to set up first
- AccuLynx job priority is set from the Roofbird rank, so your best leads sort to the top of a list your team already reads
- Score the leads you already have: authorise a size once and it works through them in the background
- Roofs already replaced are flagged, so you stop chasing the dead quarter of your follow-up list
- DNC status travels with every number, and a registry number never lands in the field a rep taps to dial
Where a scored lead lands
tagged Roofbird, assessment in Notes
priority Urgent from our rank
pinned on the canvassing map
And the other way: point it at the leads already in there and it tells you which of those roofs is ready now.
Two-way sync
ExploringPull job status back from your CRM to close the loop on won work.
New-lead alerts
Coming soonEmail + SMS when scores cross your threshold.
Team accounts
Next quarterMulti-user logins, per-rep activity, lead assignment.
Mobile companion app
Next quarterDoor-pitch + tap-to-mark-knocked from your phone.
Scheduled auto-rescans
ExploringPick a cadence, fresh candidates land automatically.
Direct mail integration
ExploringPush top leads into a direct-mail pipeline.
Zapier app
ExploringReach Roofr, HubSpot and the long tail without a direct integration.
Multi-language PDFs
ExploringSpanish + Vietnamese door-hanger templates.
Already shipped? See the full changelog.
Free trial · 1,000 houses ranked · No card
See the features on your own polygon.
Your whole area ranked, and 10 roofs read in full. That tells you whether this works in 10 minutes.