Where should you scan in Boise?
Roofbird starts by reading the neighborhoods you tell it to look at, down to a ZIP or a single street. In Boise, that means it can compare the older, tree-lined blocks near Ann Morrison Park with the newer tracts out toward Ten Mile. For each block, it reports the housing era, the share of roofs that read as weathered, the actual number of homes (counted from building footprints), whether hail has hit in the last 12 months, and how walkable the block is. A block of scattered acreage on long driveways is flagged as bad canvassing, even if the roofs are old, because a morning is measured in doors per hour.
The ranking is honest: if nothing in view clears the bar, Roofbird says so. It does not invent three neighborhoods to keep you busy. This is the one thing a national lead marketplace cannot do, because they do not know your territory. They just sell you whoever filled in a form.
Two scores: Need and Now
Every Boise lead carries two numbers. Need is how badly the roof needs replacing, based on condition and roof age only. Now is whether anything is forcing a decision on this house: visible active damage, hail damage on this specific roof, a recent purchase, patching already attempted, or neighbors who have re-roofed. A one-line 'why now' explains the trigger in plain words.
Neighborhood hail does not raise the Now score. Every home in a scan shares it, so it cannot separate one door from the next. It belongs in the pitch, not the ranking. This is the opposite of how storm-chasing lists work, and it is why the ranking is trustworthy. In a settled Boise neighborhood, most homes honestly have no trigger, and Roofbird says so rather than inventing urgency.
Read from two angles at once
Roofbird reads the top-down satellite tile and a ground-level Street View of the facade together into one combined assessment. The Street View read catches side-visible wear a top-down tile cannot: granule loss, algae streaking, curling shingles, patched sections, rusted flashing. It also compares the roof against its immediate neighbors. If the houses either side have visibly been re-roofed and this one has not, that is flagged, because a street where the neighbors have already gone new is the strongest social proof in the trade.
The AI assigns its own 0-100 priority score with no hidden formula, a plain-English verdict in a roofer's words, and the specific reasons that raised and lowered the number. Each lead shows roof material, condition, estimated roof age (read off the shingles, not the building's year built), wear signs, both images, an estimated squares and job-value range, and a ready-to-say door pitch.
The homeowner, not just the house
The full property record shows on every lead for free, as soon as it is scanned: owner name, whether they live there or it is an absentee or rental owner, estimated market value and confidence, year built, last sale date and price, beds and baths, living square footage, lot size, stories, garage, annual property tax, and mortgage lender. Roofbird also estimates the owner's equity, because equity is what decides whether someone can say yes. When the deed record cannot support an estimate, it says so instead of guessing.
Only the phone and email sit behind a one-click unlock. Every number is DNC-scrubbed and labeled: 'clear' means it was checked against the federal Do Not Call registry and is safe for a manual sales call; 'DNC' means do not call it; 'verify' means the scrub could not confirm either way, so treat it as unknown. Manual dialing only, no texts or auto-dialer. A lookup that finds no contact never costs a credit.
Work the list like a CRM, not a PDF
Card view or a side-by-side table with sticky headers, frozen actions, zoomable imagery, and inline unlock. Filter on everything Roofbird knows: owner-occupied vs. absentee, has a live trigger, active damage visible, insurance claim window still open, property record present, minimum need score, minimum roof age, minimum owner equity, and contact state, including 'callable' meaning at least one number confirmed off the DNC registry. Add your own tags. Export, or print door-hanger PDFs for the route.
Low-quality roofs are dropped before they reach your list and do not count against your monthly quota. You are charged for leads worth working, not for everything the scan looked at. A building anyone has already assessed is never re-assessed from scratch, so re-scanning an area surfaces genuinely new homes instead of the same roofs again.
Pricing and getting started
Roofbird is self-serve: sign up, tell it where you work, get scored leads in minutes. No sales call, no per-lead fees, no shared marketplace. Free trial includes 25 leads and 10 homeowner-contact unlocks, no credit card required. Paid plans start at $199 per month for 500 leads and 50 unlocks, or $499 per month for 2,000 leads and 150 unlocks, plus data export. Extra contact unlocks are $1 each. Unlimited service areas on paid plans. Flat monthly price, never per lead.