Roofr Pricing Explained: Per-Report vs Subscription

Roofr is a measurement and reporting tool. Roofbird is a lead-generation tool. They get compared because both put satellite imagery on a roof, and that comparison is where most contractors lose money: they buy the wrong shape of bill for the job they actually have.

This post is about the shape of the bill. What a report tier is priced per, what a subscription tier is priced per, and where the line sits between measuring a roof you already sold and finding the next one. If you are searching "Roofr pricing" because you are trying to work out whether a per-report plan or a monthly seat fits a crew your size, start with the question below. It answers more than a rate card does.

1. First, the honest answer about the rate card

As of writing, Roofr does not publish a public rate card the way a $12/month app does. Like most roofing software in this category, pricing is quoted per company, per seat count, per territory, over a call. Contractors report a free or low-cost entry tier and paid tiers that scale with seats and report volume, but the numbers you see quoted publicly cluster into ranges rather than a fixed list, and they change.

That is not a dodge. It is the answer to "what does Roofr cost." The number depends on how many people you put on it and how many reports you pull, and the only way to know is to ask them.

What you can reason about without a quote is the structure, because the structure is what determines whether the bill fits a two-truck shop or a ten-truck shop. There are two structures in play, and they behave completely differently at 10 jobs a month and at 50.

2. What a per-report tier is priced per

A per-report tier charges you each time you generate a deliverable: a measurement report, a proposal, sometimes an estimate packet. The unit is the document, not the month and not the user.

The economics are clean. You sell a job, you measure it, you produce the report, you pay once. If you close three jobs this month, you pay for three. If you close none, you pay for none. For a shop doing ten jobs a month, that is a predictable, small, defensible line item that maps directly to revenue.

Three things to watch:

• What counts as a report. Some tools charge per measurement, some per proposal, some per export. Re-pulling the same address because you fat-fingered a pitch number can cost you again. Ask explicitly whether a re-pull is a new charge.
• Who can pull it. Per-report plans often limit seats, so your estimator is the only one who can generate the document. That is fine at ten jobs. It is a bottleneck at fifty.
• What happens to the report. It is yours. It is a file. It does not compound into anything.

3. What a subscription tier is priced per

A subscription tier charges you for access, usually per user per month, sometimes per company with a seat count. The unit is the seat, and the meter runs whether you use it or not.

At ten jobs a month, a per-seat subscription can look expensive against a per-report plan, because you are paying for capacity you are not using. At fifty jobs a month, it usually inverts: the per-report cost of fifty reports exceeds the flat seat cost, and the subscription wins on pure arithmetic.

The real difference is not the arithmetic though. It is what the seat buys. A subscription tier typically includes the CRM, the pipeline, the proposal builder, the scheduling, the follow-up sequences. You are not buying documents. You are buying a place for the work to live. That has value, and it has a cost: migration, training, and the fact that you now run your business inside a tool you rent.

4. Ten jobs a month versus fifty: where the line actually falls

Here is the practical version.

At ten jobs a month, you are likely owner-operated or close to it. You measure the roofs you sell. You do not need a pipeline tool because your pipeline is your phone. A per-report plan is cheaper and you should probably take it, unless you are already drowning in follow-up and need the CRM more than you need the savings.

At fifty jobs a month, you have at least one dedicated estimator or salesperson, and the constraint is no longer report cost. It is estimator hours. Fifty reports a month at a per-report price is a real number, but the bigger number is the payroll hours spent driving to look at roofs that were never going to close. At that volume, the thing that determines your cost per acquired job is not the software tier. It is how many of the roofs you measure were worth measuring.

Which is the boundary this whole post is about.

5. The boundary: measuring a roof you already sold vs finding the next one

Every roofing tool in this category, Roofr included, sits on the sold side of the line. You have a customer. You have an address. You need squares, pitch, planes, and a document you can hand them or send to the carrier. That is a measurement problem, and it is solved.

The other side of the line is: you do not have a customer yet, and you need to know which roofs in your service area are worth driving to. That is not a measurement problem. It is a prospecting problem, and a measurement tool cannot solve it, because a measurement tool has no opinion about a roof until you give it an address.

Those are different jobs, and they are priced differently, because they are differently. Measuring a roof is a one-time transaction against a known address. Finding the next roof is an ongoing search across a territory, and the cost of it is not per report. It is per door opened.

If you are doing fifty jobs a month and your cost per acquired job is climbing, the leak is almost never on the measurement side. It is on the prospecting side, and no per-report tier fixes it.

6. What the prospecting side costs, and what it hands you

This is where Roofbird sits, and it is deliberately not a measurement tool, so do not read it as one. It does not replace your report software. It replaces the part of your week where you drive a street and guess.

Roofbird reads every roof in your service area from satellite and ground-level Street View imagery, ranks each roof against the roofs either side of it, and lets you ask questions about them in plain English. "Find me the worst roofs in 75216." "Houses where the neighbours have already re-roofed." "Which of these have a tarp on them." Searching roofs already read is free, unlimited, and spends nothing.

When you want it to actually do work, it quotes the credit cost first and waits for a yes. One meter, no per-lead fee, no quota.

Free trial: 10 credits, no card, no expiry. Hunter: $199/mo for 350 credits a month. Top-ups $25 for 37. Hunter Pro: $499/mo for 1,000 credits a month. Top-ups $25 for 50.

Credits are spent on three things:

• Reading a roof properly, 1 credit per 8 roofs. Both photographs, from above and from the road, and the full property record in one go.
• The owner's name, phone and email, 1 credit per 2 roofs.
• Opening a house completely, 1 credit. That means the full roof read with its imagery date, the street address, the owner's name and mailing address, whether they live there or it is an absentee owner, DNC-flagged phone numbers, an email where one exists, and the whole property record: year built, last sale, value, beds, baths, lot, taxes, lender.

Scanning new ground and ranking every roof in it costs nothing, at any size. Unlimited service areas, as many and as large as you like.

7. The payoff: the homeowner, not just the roof

Here is the part a measurement tool structurally cannot give you, and it is the reason contractors doing fifty jobs a month end up running both.

The full property record shows on every lead for free as soon as it is scanned: owner name, owner-occupied or absentee, estimated market value with a confidence figure, year built, last sale date and price, beds and baths, living square footage, lot size, stories, garage, annual tax, and mortgage lender. Roofbird also estimates owner equity, because equity is what decides whether someone can say yes. When the deed record cannot support an estimate, it says so instead of guessing.

Only the phone and email sit behind a one-click unlock. Every number is DNC-scrubbed and labelled: clear means it was checked against the federal Do Not Call registry and is safe for a manual sales call, DNC means do not call it, verify means the scrub could not confirm either way and you should treat it as unknown. Manual dialling only. No texts, no auto-dialler. A lookup that finds no contact never costs a credit.

That is the difference in kind. A per-report tier charges you to describe a house you already have a contract on. Roofbird charges you to open a house nobody has sold yet, and hands you the person who owns it.

8. How to decide, in one pass

1. Count your sold jobs last month. That is your measurement volume. Price both a per-report plan and a per-seat subscription against it and take the cheaper one. If the subscription is within 20% and you need a CRM anyway, take the subscription.
2. Count your doors knocked last month. Divide by jobs closed. That is your real cost per acquired job, and it is almost always a bigger number than your software bill.
3. If that ratio is worse than about 25 doors per closed job, the problem is targeting, not measuring. Buy the measurement tool you need and stop there. Add a prospecting tool before you add another seat.
4. If you are paying per lead to a marketplace, price that against credits. Marketplace leads are shared with three or four other contractors and you cannot see the roof before you pay. Credits are spent on houses you chose, and you see the roof read before you spend anything on contact details.

FAQ

Q: Does Roofr publish its pricing? A: As of writing, Roofr does not publish a public rate card. Pricing is quoted per company over a call and depends on seat count and report volume. Contractors report a free entry tier and paid tiers that scale, but figures quoted publicly are ranges, not a fixed list, and they change. Ask them directly for your seat count.

Q: Is per-report or per-seat subscription cheaper for a crew doing ten jobs a month? A: Usually per-report. At ten jobs a month the per-report cost maps directly to revenue and a per-seat subscription makes you pay for capacity you are not using. The exception is if you genuinely need the CRM and follow-up tooling, in which case the subscription can still be worth it.

Q: At what volume does a subscription beat per-report pricing? A: Roughly where your monthly per-report spend exceeds the flat seat cost, which for most shops lands somewhere between twenty and forty reports a month. But the bigger cost at that volume is estimator hours spent driving to roofs that were never going to close, not the software tier.

Q: Is Roofbird a replacement for Roofr? A: No. Roofr measures and reports on roofs you have already sold. Roofbird finds roofs worth knocking and surfaces the homeowner's DNC-scrubbed contact details. They sit on opposite sides of the sold/not-sold line. Many contractors run both.

Q: Does Roofbird charge per lead? A: No. Roofbird uses one meter, credits, with no quota and no per-lead fee. Roofs already replaced, the wrong material, or not homes at all are read, labelled as exactly that, and kept out of the way. A building anyone has already assessed is never re-assessed from scratch and never re-charged.

Q: What exactly does one credit buy? A: One credit per eight roofs buys a proper read of each roof, both the overhead and street-level photograph, plus the full property record, in one go. One credit per two roofs buys the owner's name, phone and email. One credit opens a house completely. A lookup that finds no contact never costs a credit.

Next steps

If you are evaluating Roofr pricing, get their quote for your seat count and your monthly report volume, then price the same volume on a per-report basis. Take the cheaper structure for the work you actually have.

Then do the separate exercise: count the doors you knocked last month and divide by jobs closed. If that number embarrasses you, the fix is not a cheaper report. Sign up for Roofbird's free trial, 10 credits, no card, no expiry, scan your own territory, and see which blocks it tells you to skip. It will tell you plainly when nothing in view clears the bar, which is worth as much as the blocks it recommends.