BatchLeads Pricing for Roofers: What You Still Have to Buy

If you have spent any time in a real-estate investing forum, you have seen BatchLeads recommended in the same breath as driving for dollars and direct mail. It is a solid product for what it was built to do. The question this post answers is narrower: if you run a roofing company, what does BatchLeads pricing actually buy you, and what does it leave you to solve somewhere else?

The honest answer is that it buys you a very good version of half the job. The other half is the half that decides whether you knock the door.

1. What BatchLeads is priced on, structurally

BatchLeads does not publish a public rate card the way a $19/month SaaS tool does. Figures contractors and investors quote publicly cluster around a monthly subscription with a seat or usage component, and the number moves depending on how much data you pull and how many skip traces you run. Treat any specific dollar figure you read online, including in this post, as a reported range rather than a fact. If you want the real number for your situation, you get it from them.

What matters more than the number is the shape of the bill. BatchLeads is priced on access to a database and on consumption of contact data:

• A subscription for access to property records and list-building. You filter a national property dataset by geography, owner-occupied status, equity, year built, absentee, and so on.
• Skip tracing, usually metered. You spend credits or per-record fees to append phone numbers and emails to the records you pulled.
• Volume tiers. More records and more traces generally means a better unit price, which is why the product is marketed hardest at people running large direct-mail or cold-call campaigns.

That structure is not a flaw. It is exactly right for a real-estate investor whose edge is finding distressed owners before anyone else does. The investor's question is "who owns this and can I reach them." BatchLeads answers that question well.

2. The investor question is not the roofer's question

Here is where the two trades split.

An investor buys a house. The condition of the roof is a line item in a repair estimate. A worn roof is a negotiating chip, not a reason to buy.

A roofer sells a roof. The condition of the roof is the product. Everything else, the owner's name, the equity, the phone number, is downstream of one fact: does this roof need replacing, and is there a reason this homeowner has to decide now?

No property record in any county database contains that fact. Assessor files carry year built, square footage, beds and baths, last sale date and price, tax amount, and sometimes a lender. They do not carry granule loss, algae streaking, curling shingles, rusted flashing, a tarp, exposed decking, or whether the two houses either side have already gone new. That is not a data-quality problem BatchLeads can fix. It is the boundary of what a property record is.

So a roofer who buys BatchLeads and expects a roofing lead list gets a list of houses. What he does not get is a list of roofs.

3. What you have to add on top, and what that add-on costs you

The gap has to be filled somehow. In practice roofers fill it one of four ways, and each has a real cost.

Drive the neighbourhood yourself. Free in cash, expensive in hours. You are burning a morning to learn what a satellite pass could have told you before you left the driveway.

Buy a measurement or aerial report per address. This gets you geometry, not condition. It tells you the roof is 31 squares with 7 planes. It does not tell you the shingles are shot. And you are paying per address to learn something that still doesn't rank the door.

Buy shared leads from a marketplace. Now you have someone who filled in a form, but the same name went to three or four other contractors, and you paid for the contact regardless of whether the roof needs anything.

Knock and find out. The most expensive version, because a door costs you the walk and the conversation whether or not the roof is worth it.

None of these are stupid. They are just all doing the same thing: paying, in money or in hours, for the condition read that the property record cannot supply.

4. Where the two halves actually come from

This is the part worth being precise about, because the two halves of a roofing workflow come from different places and always have.

Half one: the property record and the owner. Owner name, mailing address, owner-occupied versus absentee, estimated market value and confidence, year built, last sale date and price, beds and baths, living square footage, lot size, stories, garage, annual property tax, mortgage lender. This is public-record data. BatchLeads licenses it, and so does Roofbird. Nobody has a proprietary version of a county deed.

Half two: the roof's actual condition. This is read from imagery, top-down and from the street, and it is the half that decides whether the door is worth knocking. This is where a roofing tool either has something or doesn't.

Roofbird reads every roof in your service area from two angles at once: the overhead tile and a ground-level Street View of the façade, combined into one assessment. The street-level read catches the things a top-down tile misses, granule loss, algae streaking, curling shingles, patched sections, rusted flashing. It also compares each roof against the houses immediately either side of it. If the neighbours have visibly been re-roofed and this one hasn't, that gets flagged, because a street where everyone else went new is the strongest social proof in the trade.

Every roof comes back with a plain-English verdict in a roofer's words, the specific reasons behind it, the capture date of the imagery it was judged from, roof size in squares, plane count, and pitch. Two scores ride along. NEED is how badly the roof needs replacing, from condition and roof age only. NOW is whether anything is forcing a decision on this house: visible active damage, hail on this specific roof, a purchase in the last 18 months, patching already attempted, neighbours who have re-roofed. Neighbourhood hail deliberately does not raise the NOW score, because every home in the scan shares it and it cannot separate one door from the next.

That is the half BatchLeads was never built to sell you.

5. The payoff: the owner's phone number, DNC-scrubbed, on the same card

Here is the part that usually decides it for a roofer.

The full property record shows on every Roofbird lead for free, as soon as it is scanned: owner name, whether they live there or it is an absentee or rental owner, estimated market value and confidence, year built, last sale date and price, beds and baths, living square footage, lot size, stories, garage, annual property tax, and mortgage lender. Roofbird also estimates the owner's equity, how much of the home they actually own, because equity is what decides whether someone can say yes. When the deed record cannot support an estimate, it says so instead of guessing.

Only the phone and email sit behind a one-click unlock, and that is what you spend a credit on. Every number is DNC-scrubbed and labelled. "Clear" means it was checked against the federal Do Not Call registry and is safe for a manual sales call. "DNC" means don't call it. "Verify" means the scrub could not confirm either way, so treat it as unknown. Manual dialling only, no texts, no auto-dialler. A lookup that finds no contact never costs a credit.

The difference from stitching two tools together is that you are not matching a skip-traced phone number to an address on one screen while looking at a condition score on another. The condition read, the property record, and the contact details live on the same card, and you only pay for the last one.

On cost: Roofbird runs one meter, credits. Looking is free, acting costs. The free trial is 10 credits, no credit card, no expiry. Hunter is $199/mo for 350 credits a month, with top-ups at $25 for 37. Hunter Pro is $499/mo for 1,000 credits a month, top-ups at $25 for 50. Reading a roof properly, both photographs plus the property record in one go, is 1 credit per 8 roofs. The owner's name, phone and email is 1 credit per 2 roofs. Opening a house completely is 1 credit. Scanning new ground costs nothing, at any size. There is no quota and no per-lead fee.

6. A practical way to run both

1. Start with the question, not the list. Type "find me the worst roofs in 75216" or "houses where most of the neighbours have already re-roofed." Searching roofs that have already been read is free, instant and unlimited.
2. Scan the ground before you draw anything. Search a town, suburb, ZIP or street and Roofbird ranks the neighbourhoods in view by housing era, share of roofs reading as weathered, real home count from building footprints, hail in the last 12 months, and walkability. Scattered acreage on long driveways gets called out as bad canvassing even under a perfect storm, because a morning is measured in doors per hour.
3. Spend credits only where you have decided to work. Reading a roof is 1 credit per 8 roofs, and it buys both cameras and the full property record together. Ask it to rank a block nobody has read and it quotes the credit cost first and waits for your yes.
4. Filter before you knock. Owner-occupied versus absentee, live trigger, active damage visible, insurance claim window still open, minimum need score, minimum roof age, minimum owner equity, and contact state including "callable," meaning at least one number confirmed off the DNC registry.
5. Unlock contact only on the doors you are actually going to work. That is 1 credit per 2 roofs, and every number comes back labelled for a manual, compliant call.
6. Work the list like a CRM. Card view or side-by-side table, sticky headers, zoomable imagery, inline unlock, your own tags, export, and printed door-hanger PDFs in route order.

FAQ

Q: Does BatchLeads have roof condition data? A: No, and no property-data platform does, because condition is not stored in a county record. BatchLeads gives you owner records, list building and skip tracing. Roof condition has to be read from imagery, which is a separate step no property database performs.

Q: Is BatchLeads worth it for a roofing contractor? A: It depends what you are using it for. If your bottleneck is finding owner names and contact details for a direct-mail or cold-call campaign, a records-and-skip-trace platform earns its subscription. If your bottleneck is knowing which roofs in a neighbourhood actually need replacing, it solves a different problem than the one you have.

Q: How much does BatchLeads cost? A: As of writing they do not publish a public rate card, and figures contractors quote publicly cluster around a monthly subscription plus metered skip tracing, with volume tiers. Treat any specific number you read as a reported range and confirm it with them directly.

Q: Where does Roofbird get the owner's phone number? A: From public records and licensed contact data, the same broad category of source a skip-tracing platform uses. The difference is that Roofbird attaches it to a roof it has already read and scored, and every number is DNC-scrubbed and labelled clear, DNC or verify before you see it. Manual dialling only.

Q: Can I use Roofbird and BatchLeads together? A: You can, though you will be paying twice for the same property record. Roofbird includes the full record, owner name, phone and email, on the same card as the condition read, at 1 credit per 2 roofs for contact details. If the record is already coming with the roof, the second subscription is hard to justify.

Next steps

If you already run BatchLeads and it is working for you, keep it. But run this test before your next canvassing morning. Pick one ZIP you work. Type it into Roofbird, let it rank the neighbourhoods, and read the roofs on one block. You will get a condition verdict, a NEED score, a NOW score with a one-line why-now, the full property record, and an owner-equity estimate, all free until you choose to unlock a contact. If that block does not beat the list you were about to knock, you have lost nothing but ten minutes. Start with the 10 free credits, no card required.