Compare · Storm-chaser lead service alternative
Roofbird vs 33 Mile Radius: a roofer's honest comparison.
33 Mile Radius and Roofbird are the only two services purpose-built for storm-chasing roofers. They overlap most directly of any product in the space. Here's how they actually differ on lead origin, exclusivity, and per-customer math.
33 Mile Radius sells territory + storm leads to roofing contractors. You commit to a defined radius around a hub city; they deliver phone-call leads that come through their marketing channels, scoped to storm-impact areas. The pitch is exclusivity (one roofer per territory) and storm specialization.
Roofbird sells intelligence about your service area. You draw the polygon; we scan every residential roof in it with AI vision, score each one on visible damage, and re-rank after storm events. The unit is a flat subscription, not per-call.
Both target the same buyer — storm-restoration roofers — but the products work very differently. This page lays out the choice for someone deciding between them.
Roofbird vs 33 Mile Radius — at a glance
| Roofbird | 33 Mile Radius | |
|---|---|---|
| Pricing model | $199-349/mo flat subscription | Territory fee + per-lead cost (typically $1,500-3,000/mo all-in) |
| Lead origin | Satellite + AI vision + storm overlay | Inbound marketing channels (TV, radio, paid search) |
| Lead unit | Scored addresses you door-knock | Inbound phone calls from interested homeowners |
| Exclusivity | Your zip / polygon, your scan | Exclusive territory by hub city |
| Storm event response | Auto re-rank within 24h of NOAA SPC report | Increased marketing spend in impact area — slower |
| Sales motion required | Door knocking with damage evidence | Phone follow-up on inbound calls |
| Territory commitment | None — cancel anytime | Typically 6-12 month contract |
| Per-customer cost (typical) | $110-200 incl. door-knock labor | $400-900 incl. closing labor |
The sales-motion split
Storm-restoration roofers fall into two camps: phone-room shops and door-knock shops. Phone-room shops have 3-10 inside sales reps who close inbound calls. Their bottleneck is call volume, not closing skill. For them, 33 Mile Radius and similar inbound-lead services are the right fit — they're buying phone calls and turning them into deals at known conversion rates. Door-knock shops have field crews who close in-person after a 5-second pitch on the doorstep. Their bottleneck is "which doors" — too many doors to knock all of them. For them, Roofbird is the right fit — it tells you which 25 doors in this neighborhood actually have visible damage, so the field crew's time isn't wasted. If you're a hybrid, the answer might be both. But the question to start with is which sales motion is your core.
Pre-storm vs post-storm positioning
33 Mile Radius scales their lead volume after a storm hits — more inbound calls follow the spike in homeowner anxiety. The trade-off: by the time the calls come in, every other roofer in the area is also pitching, and the homeowner has multiple options. Roofbird's scan exists before the storm. The roofs in your zip have already been scored. When a storm hits, the re-rank happens automatically within hours. Your field crew is on the doorstep before the homeowner has called anyone. The competitive advantage is timing, not just lead volume. For shops competing in saturated storm markets (Texas hail, Oklahoma wind), this timing difference compounds.
What 'exclusivity' means in each model
33 Mile Radius gives you territorial exclusivity — they won't sell leads in your hub to another roofer. That's real value if you commit. Roofbird's exclusivity is data-level: your scan results aren't shared with another roofer in the same zip. But Roofbird doesn't prevent another Roofbird customer from scanning the same zip. In a high-demand market, this means two roofers might both have scored data on the same neighborhood. The mitigation: door-knocking timing matters. The roofer who walks the door first usually closes. Roofbird gives you the data; you still have to be first to the door. 33 Mile Radius gives you exclusive demand; you have to be fast on the phone.
Pick Roofbird if
- Your sales motion is door-knocking, not phone-room
- You want to scale into multiple metros without per-territory commitments
- You'd rather have visible-damage evidence at the door than wait for an inbound call
- Per-customer cost flexibility matters — $199/mo subscription is fixed regardless of close volume
- You want to scan and qualify roofs BEFORE the storm so you're ready when it hits
Pick 33 Mile Radius if
- Your team is built around closing inbound phone calls (5+ phone reps)
- You can commit to a defined territory for 6-12 months
- You prefer to outsource marketing and only do closing
- Your typical job size is high enough ($25K+) that $400-900 per won customer is fine
- You don't have door-knock capacity
FAQ
›Is Roofbird cheaper than 33 Mile Radius?
Almost always, yes. Roofbird is $199-349/mo flat. 33 Mile Radius typically runs $1,500-3,000/mo all-in (territory + per-call fees). Per-customer cost: Roofbird ~$110-200 with door-knock; 33 Mile Radius $400-900 closing inbound calls.
›Can I use both at the same time?
Yes — they fit different sales motions. Use 33 Mile Radius for inbound phone leads, Roofbird for door-knock targeting. The data feeds different field crews.
›Does Roofbird re-rank after storms like 33 Mile Radius does?
Yes, automatically. Within ~24h of a NOAA SPC storm event in your area, Roofbird's scoring boosts roofs in the impact zone. You see the re-rank in your dashboard the next time you check.
›What about lead poaching from other Roofbird customers in my zip?
Roofbird doesn't enforce territorial exclusivity at the zip level. Two roofers can both scan the same zip and see the same scored properties. In practice, door-knock timing is the decider — whoever walks first usually wins.
›Is 33 Mile Radius worth the contract commitment?
Worth it for shops with 5+ inside sales reps who need volume guarantees and value territorial exclusivity. Often not worth it for smaller shops where the monthly minimum eats too much margin.
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