Compare · Storm-chaser lead service alternative
Roofbird vs 33 Mile Radius: a roofer's honest comparison.
33 Mile Radius and Roofbird are the only two services purpose-built for storm-chasing roofers. Here's how they differ on lead origin, exclusivity, and per-customer math.
The difference that matters
Roofbird reads a satellite image and a Street View of each roof into one AI assessment: a plain-English verdict, ranked against the roofs either side. One credit then opens the homeowner's DNC-scrubbed phones and emails and the full property record. Most tools give you a lead or data. You get both.
33 Mile Radius sells territory + storm leads: you commit to a radius around a hub city, and they deliver phone-call leads from storm-impact areas. The pitch is exclusivity (one roofer per territory) and storm specialization.
Roofbird scans every residential roof in the polygon you draw, scores visible damage, and re-ranks after storms. Ranking is free; credit packs pay only for the roofs and owners you act on, with no subscription.
Both target the same buyer — storm-restoration roofers — but the products work very differently. This page lays out the choice for someone deciding between them.
Roofbird vs 33 Mile Radius — at a glance
| Roofbird | 33 Mile Radius | |
|---|---|---|
| Pricing model | Free trial, then credit packs from $49 (no subscription) | Territory fee + per-lead cost (typically $1,500-3,000/mo all-in) |
| Lead origin | Satellite + Street View + AI vision + storm overlay | Inbound marketing channels (TV, radio, paid search) |
| Lead unit | Scored addresses you door-knock | Inbound phone calls from interested homeowners |
| Exclusivity | Your zip / polygon, your scan | Exclusive territory by hub city |
| Storm event response | Auto re-rank within 24h of NOAA SPC report | Increased marketing spend in impact area — slower |
| Sales motion required | Door knocking with damage evidence | Phone follow-up on inbound calls |
| Territory commitment | None: no subscription, credits never expire | Typically 6-12 month contract |
| Per-customer cost (typical) | Credits for the roofs you act on, plus door-knock labor | $400-900 incl. closing labor |
The sales-motion split
Storm-restoration roofers fall into two camps: phone-room shops and door-knock shops. Phone-room shops have 3-10 inside reps closing inbound calls, so their bottleneck is call volume. 33 Mile Radius and similar inbound-lead services fit them: they buy calls and convert at known rates. Door-knock shops close in person on the doorstep, and their bottleneck is "which doors." Roofbird fits them: it shows which 25 doors in a neighborhood have visible damage. If you're a hybrid, the answer might be both. But the question to start with is which sales motion is your core.
Pre-storm vs post-storm positioning
33 Mile Radius lead volume rises after a storm hits. But by the time the calls come in, every other roofer in the area is pitching too. Roofbird's scan exists before the storm, and the re-rank runs automatically within hours of one. Your crew is on the doorstep before the homeowner has called anyone: the advantage is timing. For shops competing in saturated storm markets (Texas hail, Oklahoma wind), this timing difference compounds.
What 'exclusivity' means in each model
33 Mile Radius gives you territorial exclusivity — they won't sell leads in your hub to another roofer. That's real value if you commit. Roofbird's exclusivity is data-level: your scan results aren't shared. But another Roofbird customer can scan the same zip, so in a busy market two roofers may hold scores for one neighborhood. The roofer at the door first usually closes. Roofbird gives you the data, but you have to be first to the door; 33 Mile Radius gives you exclusive demand, but you have to be fast on the phone.
Pick Roofbird if
- Your sales motion is door-knocking, not phone-room
- You want to scale into multiple metros without per-territory commitments
- You'd rather have visible-damage evidence at the door than wait for an inbound call
- You want to pay only for the roofs you act on, with no subscription and credits that never expire
- You want to scan and qualify roofs BEFORE the storm so you're ready when it hits
Pick 33 Mile Radius if
- Your team is built around closing inbound phone calls (5+ phone reps)
- You can commit to a defined territory for 6-12 months
- You prefer to outsource marketing and only do closing
- Your typical job size is high enough ($25K+) that $400-900 per won customer is fine
- You don't have door-knock capacity
FAQ
›Is Roofbird cheaper than 33 Mile Radius?
Almost always, yes. Roofbird has no subscription: ranking every roof is free, and credit packs run from $49 for 49 credits to $399 for 800. A typical list uses 20-25 credits. 33 Mile Radius typically runs $1,500-3,000/mo all-in (territory + per-call fees), and $400-900 per customer closing inbound calls.
›Can I use both at the same time?
Yes — they fit different sales motions. Use 33 Mile Radius for inbound phone leads, Roofbird for door-knock targeting. The data feeds different field crews.
›Does Roofbird re-rank after storms like 33 Mile Radius does?
Yes, automatically. Within ~24h of a NOAA SPC storm event in your area, Roofbird's scoring boosts roofs in the impact zone. You see the re-rank in your dashboard the next time you check.
›What about lead poaching from other Roofbird customers in my zip?
Roofbird doesn't enforce territorial exclusivity at the zip level. Two roofers can both scan the same zip and see the same scored properties. In practice, door-knock timing is the decider — whoever walks first usually wins.
›Is 33 Mile Radius worth the contract commitment?
Worth it for shops with 5+ inside sales reps who need volume guarantees and value territorial exclusivity. Often not worth it for smaller shops where the monthly minimum eats too much margin.
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